Rochester, NY—E-chx, one of the nation’s fastest growing payroll-processing service providers, today announced a name change that better represents its focus on introducing the next generation of payroll processing. Beginning on October 29, E-chx will change its name to Ovation Payroll.

“Our new name, Ovation Payroll, tells our clients that we celebrate our relationship with them.” said Tony Tortorella, Ovation President and CEO. Combining software as a service (SAAS) with a dedicated account representative, Ovation provides an overall experience well beyond simple data entry and payroll processing. Added Tortorella, “We have evolved past being just another data processor and more toward a value added technology enabled service.”

Ovation Payroll and its tag line, “Payroll with Personality,” speak to the company’s greatest assets: the integration of the relationship between the company’s clients, their trusted advisors, and Ovation’s payroll consultants.

Ovation has the ability to orchestrate the interaction their clients have with a variety of services related to payroll. Their technology allows their client’s payroll data to be accessed by any provider of banking services, benefit programs, government agencies and insurance providers. Rather than sell these programs internally they in essence provide their clients with real-time connectivity to their business partners.

Ovation’s operations staff is equally important to the company’s total offering to its clients. Tortorella continued, “Everyone who touches our clients’ work is a seasoned professional. Our operations account managers are payroll consultants, skilled in the interpretation of payroll, and how payroll data can be accessed.”

“Now is the right time to make the name change,” noted Richard Aab, Ovation Payroll Chairman, who co-founded the company in 2001. “We’ve just completed an expansion here in Rochester and in our offices in Atlanta, the San Francisco Bay area, Los Angeles, and Chicago,” Aab said. “Now, we are ready to tell the complete Ovation story to clients across the country, establishing our competitive advantages in a profitable, steadily growing industry.”

Customers will begin to receive messages and materials about the name change this week.

About Ovation Payroll:
Ovation Payroll provides businesses with hassle-free payroll solutions. A Rochester Top 100 company since 2006, Ovation Payroll currently serves more than 7,000 clients in 48 states. The company ranks as number 3379 in the 2010 Inc. 5000, the premier list of the fastest growing private companies in the United States.