Services

Ex3 Solutions works directly with product, corporate and program marketing managers and directors representing a wide variety of marketing disciplines. Whether you're responsible for database marketing/campaign management, marketing programs, literature fulfillment, marketing asset management, marketing operations or measurement and analytics, we provide comprehensive services that enable you to maximize your effectiveness and productivity.

Needs Assessment and Project Definition

To better ensure your marketing infrastructure project is a success, it's critical that you access the high-level needs of all the stakeholders and clearly define your project before it's launched. To assist you with this effort, Ex3 Solutions can help you with:

• Defining high-level business and marketing objectives
• Performing a "GAP" analysis
• Prioritizing needs
• Identifying stakeholders
• Defining the project team and resources
• Developing milestones and identifying "quick wins"
• Creating a project road map

Marketing Database Analysis

The foundation of any data driven marketing strategy is the data itself. Unless you have the right data at the right time - available and easily accessible - your marketing initiatives are likely to fall short of their full potential. To assist you with optimizing your marketing data strategy, Ex3 Solutions can help you with:

• Identifying and documenting all data points needed to support your current and future marketing programs
• Analyzing your current internal and external marketing data sources to check for completeness, accuracy and consistency
• Cleansing and de-duplicating your data
• Evaluating, selecting and managing outside data providers to help fill in any potential data gaps in your marketing data
• Working with you and your internal IT department(s) to help develop and maintain your marketing database

Process Analysis and Improvement

Often times, adding or modifying marketing business roles and processes can dramatically increase marketing efficiencies. With our extensive background in business process analysis and reengineering, we can:

• Analyze and document your existing "As-Is" business roles and processes
• Propose new and revised "To-Be" roles and processes that better align with your companies business and marketing objectives
• Develop an implementation plan
• Help you with implementation and change management

Vendor Evaluation and Selection

• Gather high level requirements
• Identify vendor candidates
• Prepare and manage Requests for Information (RFI's)
• Schedule and coordinate vendor meetings and demonstrations
• Develop Requests for Proposals (RFP's) and manage the RFP process
• Develop a vendor comparison matrix and other associated documentation
• Present findings and recommendations to senior management

Application Implementation and Integration

To deliver an application on-time and on-budget that meets the needs of the end user's can be a daunting task. Fortunately, Ex3 Solutions has a lot of experience in this area. So let us help you with:

• Gathering requirements
• Analyzing current businesses process and data flows
• Writing business requirements and functional specifications (or use cases)
• Writing user acceptance testing (UAT) scripts and managing the UAT process
• Developing service level agreements (SLA's)
• Developing and overseeing the change management process
• Writing training documentation and training the end users

Tracking, Reporting and Analytics

To access the performance of your campaigns and to identify likely candidates for cross-sell and up-sell campaigns, Ex3 Solutions can work with you to develop and implement:

• A methodology and common nomenclature for campaign tracking
• Ad-hoc/self-service reporting applications
• Custom, recurring reports
• Propensity models

Marketing Operations

If you’re experiencing an unexpected spike in demand or need to temporarily cover an existing or open position, Ex3 Solutions can help. We can provide you with highly skilled resources that can come up to speed quickly and seamlessly integrate within your existing team. We can provide resources to help you manage:

• Segmentation and list management
• Campaign set up and execution
• Collateral management and fulfillment
• Document management and version control
• Digital asset management