A natural grocery store with seven stores in Santa Cruz County, Half Moon Bay and Pleasanton, New Leaf has been serving the community for over 30 years. A Certified B Corporation, New Leaf is committed to offering customers choices that have the most beneficial impact on their health and the health of the environment. Helping customers make informed decisions is an integral part of this commitment. In 2013, New Leaf became part of like-minded New Seasons Market, the first grocer in the world to achieve B-Corp certification. New Leaf's mission, to nourish and sustain our community, is reflected in the 10 percent of profits given annually to support local nonprofits working to improve the quality of life.